over 50's
Cricket World Cup
Project Info
One of the strengths of Wishlist Media is our ability to work with clients to build digital projects from the ground up. Below we showcase recent projects we’ve worked on, which we believe demonstrates our versatile, turnkey approach and capabilities.
Client
Evergreen Lifestyle
Year
2023
Platform
Over-50s Cricket World Cup 2023
Roles
Media Strategists, PR, Content Creation, Platform creation, Platform management.
Right from the very first meeting we knew Wishlist Media were the team we wanted to work with. Their knowledge of and love for cricket was very obvious, but with time running out before the start of the tournament they also offered a very reassuring promise that everything will be delivered as promised - and it was! They were professional, helpful and friendly in equal measure, and we have already started planning the next project we want to do with them.
Sharné Swart, Marketing Manager
Evergreen Lifestyle
Introduction
Evergreen Lifestyle is South Africa’s leading premium retirement villages and were the title sponsors of the Over-50s Cricket World Cup which took place in Cape Town in March 2023.
Challenge
With just a few weeks to go before the start of the Over-50s Cricket World Cup, Evergreen Lifestyle had no content strategy in place for the tournament as they looked to amplify their sponsorship of the tournament. Not being in the sporting space, they were also in need of some experts in the field to get their message across to the relevant stakeholders.
solution
With little under two weeks to go before the first ball was bowled at the Over-50s Cricket World Cup, Wishlist Media produced a comprehensive content (written and video) and Public Relations strategy to amplify their sponsorship of the tournament through the Veterans Cricket Association of South Africa website and Facebook page. That included taking ownership of the Facebook posting and rebuilding a very outdated website (www.vcasa.co.za).
results
In just one month, Wishlist Media produced 22 videos and 50 feature and news articles, attracting almost 12 000 unique visitors to the VCASA website with an average page duration of over 6 minutes per session. On social media there were 7 800 engagements – with not a single cent spent on paid marketing. We also secured interviews with captain Louis Koen and some star players on major radio stations like Cape Talk and SmileFM to further promote the tournament and Evergreen Lifestyle’s sponsorship thereof.